RJR built its messaging on this nuance of freedom and breaking free from societal norms to create an image of fun, excitement, and novelty (Table 1) 30
As it accumulates, it restricts blood flow
Views on the provision of information on tobacco-associated diabetic complications to influence smoking habits Eighteen participants perceived that an increase in awareness of tobacco-associated diabetic complications would impact their smoking, out of concern (n=15): Maybe these are things which I dont know about That is, I am doing some harm because I am diabetic. (CS7, male, translated quote) and out of fear (n=3): Because I'm afraid of the future I have diabetes, I mean, I dont want to add to any consequences. (CS2, female, translated quote) Ten participants also perceived that the use of visual images of tobacco-associated diabetic complications would be effective out of concern or fear
These data are a real wake-up call and should prompt more action and awareness about the dangers of e-cigarettes, said Mohinder Vindhyal, MD, assistant professor at the University of Kansas School of Medicine Wichita and the studys lead author